Pricing quick check
Compute a floor price that protects your contribution margin after COGS, fulfillment, fees and refunds.
Inputs
This computes the floor price needed to hit your target contribution margin after variable costs, fees and refunds.
Results
Floor price
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Margin at current price
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Discount room
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Breakdown
Discount room is how much you can discount (approx.) while still staying above the target margin.
How to interpret
Most “pricing calculators” ignore two big realities: fees and refunds. If you want pricing that survives real life, you need to include them.
This tool calculates a floor price that achieves your target contribution margin:
- Subtract fixed per-unit variable costs (COGS + fulfillment).
- Account for % fees on net revenue.
- Reduce realized revenue by the refund rate.
How to use it
- Set a conservative refund rate for new channels (TikTok, broad prospecting).
- If your fee structure has fixed + % components, add fixed into fulfillment and keep % in fees.
- Compare floor price vs current price to decide whether to raise price, reduce costs, or improve conversion.