Guides
Evergreen explanations with practical examples. Built to rank for common “what does X mean” queries — and to help you make decisions quickly.
What is ROAS (and what is a good ROAS)?
A practical ROAS guide: definition, break-even ROAS, examples, pitfalls and target-setting.
CPA vs CAC: definitions, formulas, and how to use them
Stop mixing CPA and CAC. Learn definitions, compute CPA, and set break-even max CPA.
Break-even ROAS (the one that matters)
Compute break-even ROAS using margin, fees and refunds. Includes examples and common mistakes.
CAC payback: benchmarks & interpretation
How payback works, why it’s better than LTV:CAC alone, and what “good” can look like.
LTV:CAC ratio explained (+ health checklist)
What LTV:CAC means, how to compute LTV properly, and how to avoid false confidence.
Retention & churn basics
Definitions, examples, and simple ways to estimate churn when you’re early.
Pricing for margin (fees, refunds, discounts)
A founder‑friendly checklist to keep pricing profitable across channels.
Suggestion
If you want to maximize ad revenue, focus on publishing guides that match intent: “calculator”, “formula”, “definition”, “benchmark”, “examples”. These pages tend to get evergreen search traffic.